Welcome to the new Genus ABS website
Solutions based for results-driven farmers

April 7, 2020

Genus ABS is pleased to provide customers with the premier digital source of genetic solutions for profitability through the redesign and launch of its website today. The comprehensive and extensive enhancement was done to ensure the best customer experience possible.

“The goal with the Genus ABS website redesign is to help you, our customer, achieve your goals through an improved digital experience,” says Olivier Hiers, ABS Global Marketing Director. “The new website offers solutions-based information to help customers find the most adequate answer to their need.”

The new website features library resources, case studies and peer-to-peer storytelling to help site users better understand the role genetics play in overall farm profitability.

“Genus ABS remains dedicated to serving progressive dairy and beef farms,” adds Nate Zwald, ABS Global COO-Dairy. “Our commitment to provide long-term sustainable solutions through genetic progress is now embraced through our new website. Here you’ll find we focus on you, our customer, while also providing you with the solutions and resources needed to help you profit from genetic progress.”

The website also greatly improves the availability and accessibility of tools for success, such as Bull Search and Genus ABS Custom Index.

The site contains integrated social media links for Facebook, Twitter and LinkedIn to foster improved communication with customers to help develop a Genus ABS community. We will be constantly updating our content with helpful information, articles, blogs, company announcements and new products in the News section.

About ABS Global

Headquartered in DeForest, Wisconsin, U.S.A., ABS Global is the world‐leading provider of bovine genetics, reproduction services, artificial insemination technologies, and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.