PIC New Zealand’s primary objective has always been to maximise our customers’ profitability by continually improving the efficiency of the progeny, produced by sows and boars whose reproductive efficiency is maintained at the highest levels, whilst understanding the direction of the supply chain.

PIC New Zealand is part of the world’s largest and most extensive pig breeding and technology company and we are proud to offer our services to the New Zealand pork producer.

PIC New Zealand has always been committed to supporting our customers to become more competitive and sustainable in the developing global pigmeat market. To this end, only PIC New Zealand is able to supply it’s customers with breeding stock that is continually benchmarked against the world’s best through PIC’s global genetic information system, PICtraq™.

As the New Zealand pork industry continues to develop, PIC New Zealand will continue to draw upon its global resources and work with our local resources to supply the New Zealand producer with the best genetic solutions available to maximise the benefits that only PIC can deliver.


About PIC New Zealand

PIC New Zealand was formed in 1987, and since then has grown to be the largest pig breeding company in New Zealand.

At PIC, we know that our success depends on the success of our customers. We work to understand and anticipate their needs and treat them as partners in developing our business. We collaborate with our customers to meet future industry demands-striving always to deliver the highest quality genetics and services that ultimately satisfy pork consumers.

Internationally, PIC has been delivering this genetic improvement since 1963, during which time it has expanded into 30 countries across all five continents in the world.

As a result of its size and global presence, PIC can:

  • Utilise the experience it has gained to maximise the benefits to our customers and help them achieve their potential.
  • Supply the breeding stock requirements of all pig producers throughout New Zealand.
  • Offer different genetic lines to suit local market production systems, meat preference and climatic conditions.
  • Afford to participate and invest significantly more than its competitors in research and development to further enhance genetic lines and reinforce its competitive advantage.


At PIC, we are committed to our customers’ success.

Our goal is to enable customers to become the most successful pork producers in the world. High quality genetics form the basis for success. That’s why we focus on using the latest innovations to drive genetic improvement, a global bio-secure supply system to deliver the genetics to producers, and on-farm technical services to help producers realize the value from the genetics. PIC is committed to ensuring that producers can deliver outstanding products to their market — and to the world’s consumers.

At PIC, we select for commercially relevant traits that create the foundation for profitable production. Our experienced global technical team can share production insights, proven management practices and strategies to help your pigs reach their potential.

PIC is the swine division of Genus plc, a British-based company with the mission to pioneer animal genetic improvement to help nourish the world. Genus strives to provide beef, dairy and pork producers with superior breeding stock to enable the production of affordable and nutritious animal protein for consumers.

Pioneering genetic improvements in pigs over the years has established PIC as the leading and most reliable swine genetics company with operations in over 40 countries across the globe.

Never Stop Improving Your Success

Tosh Farms has been a PIC customer since 1994. Take a look inside their system and see how PIC has worked to maximize their success over the years.

PIC & Tosh Farms

Never Stop Improving Our Relationships

We value our customers and work hard to build good relationships, so that we can succeed together.

PIC Customer Testimonials