Our goal at PIC is very simple: we strive to make our customers the most successful pig producers in the world.

We do this by investing in making a better pig and making that pig better every day. Our genetics are selected with a focus on total economics to maximize the profit for the pork value chain. At the same time, we make sure healthy, high volume, high indexing supply is available in all regions across the globe. Our producers have access to a global team of experts who support them to maximize the value for their business.


PIC New Zealand – the largest pig breeding company in New Zealand

PIC New Zealand was formed in 1987, and since then has grown to be the largest pig breeding company in New Zealand.

At PIC, we know that our success depends on the success of our customers. We work to understand and anticipate their needs and treat them as partners in developing our business. We collaborate with our customers to meet future industry demands-striving always to deliver the highest quality genetics and services that ultimately satisfy pork consumers.

Internationally, PIC has been delivering this genetic improvement since 1963, during which time it has expanded into 30 countries across all five continents in the world.

As a result of its size and global presence, PIC can:

  • Utilise the experience it has gained to maximise the benefits to our customers and help them achieve their potential.
  • Supply the breeding stock requirements of all pig producers throughout New Zealand.
  • Offer different genetic lines to suit local market production systems, meat preference and climatic conditions.
  • Afford to participate and invest significantly more than its competitors in research and development to further enhance genetic lines and reinforce its competitive advantage.


PIC has been built on more than 57 years of “Never Stop Improving”

PIC which stands for ‘Pig Improvement Company,’ was founded in 1962 by five English Farmers in Oxfordshire, England.

In the mid-50s, these five farmers under leadership of Ken Woolley had formed a study group that came together in a pub in Wallingford and later in the White Hart in Nettlebed. They discussed how pig breeding in the UK lagged breeding practices elsewhere in Europe. They believed they apply science to pig breeding to make a better pig. This study group led to the foundation of PIC. Phil David, PIC’s leader in the 90s and early 2000s, summarizes the vision of the founders very well: “With a clear customer focus, one of the company’s strengths is in balancing scientific pursuit with the commercial realities of the world of business.”

Today, PIC and its employees are still realizing the founders’ dream. By applying the latest available science to pig breeding, PIC strives to provide pig producers with superior pigs that cost less to produce and provide higher quality pork.


The White Hart in Nettlebed, where PIC was founded

Ken Woolley, one of the founders of PIC

Exporting pigs to expand globally

How semen collection and evaluation was done

A current PIC customer

Our PIC pigs on the move

A modern feeder system

Throughout the years, PIC’s resources, our relationship with them and their guidance they’ve given us, aside from just the product potential, has been key in developing us from a very small producer to one of the largest 20 in the United States.

-Lincoln Langhorst, Wakefield Pork, Inc.